Dec 14, 2020

Joro is empowering effective climate action

I’m excited to share some news with the Expa community: Joro has raised a $2.5M Seed funding round, led by Sequoia Capital, with participation from Expa and other investors. 

Joro is a powerful app that helps people take effective climate action by showing the impact of everyday behaviors. Recognizing that people directly influence the majority of carbon emissions, Joro empowers users to make more sustainable and informed choices. Joro works by converting spending data into a carbon footprint estimate, so users can see an automated, personalized report of the impact that their purchases have. Founder Sanchali Pal started Joro after seeing the effects of climate change firsthand, particularly on vulnerable and poor communities, while working in international development in Ethiopia and India. Sanchali saw an opportunity — by empowering people to make small, achievable choices in their day-to-day lives, most of us can reduce our carbon footprints.

At Expa, we focus on backing remarkable founders who are passionate about the product that they’re building. When we first met Sanchali, we were impressed with her vision and passion for the product, and its power to help create positive change. With a strong mission that’s more relevant than ever, we believe that the world will be a better place with the help of Joro. This new funding round will help Joro grow their reach by building out new partnerships, designing social features, and improving recommendations for sustainable actions, products and services.

Joro has already had an impact. In 2020, the Joro community has collectively reduced the carbon dioxide emission equivalent of about 269,000 trees. Joro users have also reduced their individual carbon footprint by over 10% after using the app — a significant feat. With an active user base and organic growth, we’re thrilled to see where Joro goes from here.

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